Nederlands
EnglishConcepting
Creative communications in line with your criteria. Read more 
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Brand values
Reinforcing your image consistently and recognisably. Read more
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Shelf space
Packaging that matches your brand values. Read more
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Result
Low overhead and no account and traffic costs. Read more
More shelf exposure for Broxomatic (AkzoNobel)
14 July 2010 - Request: Design new packaging for Broxomatic based on the launch campaign.
As far back as 2006 AkzoNobel decided to pay more attention to its product Broxomatic dishwasher salt. At that time we were given the job of designing an eye-catching campaign for the white goods trade and consumers. Market research - on the website that we had specially developed - thereby revealed that the packaging could be improved.
That prompted us to design a new line of packaging with more shelf exposure. In addition to smaller packs, 2010 also saw the introduction of a plastic bag. We developed a separate launch campaign for this aimed at buyers