International corporate identity for CSM

14 July 2010 - Request: how do we bring all our brands throughout Europe under one CSM label?

In a few short sessions we were able to identify CSM’s key brand values. On the basis of this, our designers developed a modified house style. After which we also immediately produced a company film. This was shown in all European CSM offices in order to imprint the new corporate identity with associated key values on all employees.

Everyone also received a value booklet which again set out the CSM key values. On the basis of the new company brochure we also produced a complete range of international product brochures. We are currently working hard on developing the new website.